Communicate and Sell

Running a company means reaching people. This page covers the outbound and inbound channels plus the growth machinery around them.

Email and phone

Give the company an inbox and a phone number, then put them to work:

Email covers the rest: reading and replying, drafts, campaigns to CRM contacts, your own mail domain, and email from your app.

phone provision buys a real number, billed as a recurring cost, or returns the one the company already has. phone deprovision releases it and deletes its message history; a later provision gets a different number. cofounder phone messages send --to-number <e164> --body <text> is the same send with API-style flags.

CRM

There's a CRM built in with accounts, contacts, deals, and an activity log. CRM covers managing records, enrichment, calendar sync, and finding prospects. MCP clients can also open the CRM as a board. See MCP Beyond Tools.

Ads, analytics, and research

• Ads: paid campaigns from account setup to results are in Ads.
• Analytics: ask questions of the marketing data with cofounder analytics query / analytics_query.
• Website traffic: cofounder analytics website-traffic get --range 30d (analytics_website_traffic_get) reads visits from the company's PostHog project; --purpose product reads the product app instead of the marketing site. cofounder analytics website-pixel get --group-by source (analytics_website_pixel_get) counts events or unique visitors from the pixel in the company's generated websites, filtered or split by page, source, country, device, and more.
• Research: quick web searches and longer research jobs are in Research.

Social

Connect the company's social accounts once, then take each post through prepare and publish (or schedule).

Accounts

Run social connect once to set up the company's social connection, then company social connect <platform> --wait to connect an account such as linkedin or tiktok: it opens the link in your browser and waits until the account is usable (--resource <id> reconnects one you already have; cofounder social accounts connect --platform <platform> just prints the link). posts options shows what an account supports: settings, content and media limits, and where it can post. Each platform's default account is used when a command leaves the account out. accounts disconnect refuses while posts are still pending or an ads account is linked; --force disconnects anyway. accounts set-destination chooses a provider destination for one social Resource; use options first to see the available choices. If an account cannot be projected to its company Resource, social accounts reports it under omitted with the reason and Resource id when known.

Posts

social posts lists posts, and social posts get reads one post's content and delivery state. prepare saves a draft for one account and returns a post ID and revision ID. Use that revision_id for check, publish, schedule, revise, and control operations. Use social accounts update <account> --default or --no-default to set or clear the platform default. Publish delivers now. For a specific time, prepare with --at <timestamp> --timezone <zone>, then call schedule. To use Zernio's profile-wide queue, inspect its slots with social queue get or request advisory upcoming times with social queue get --count 20; use social queue set to change the schedule. Prepare with --next-slot to pin a preview time in the draft. That preview reserves nothing; Zernio chooses the actual queue slot when schedule is submitted. Queue slots are shared by all social accounts in that Zernio profile. The delivery receipt reports the actual assigned time when Zernio returns it; the prepared preview is never presented as the confirmed delivery time. check tells you whether a draft is ready to go, and social posts shows drafts and what happened to each post. Use revise with the active revision ID to replace draft content or update an eligible scheduled post; publish or schedule with the newly returned revision ID. cancel stops an eligible scheduled delivery, while retry retries a definitively rejected dispatch or an eligible failed provider post. unpublish requires --confirm and works only on platforms that support removing a live post.

Provider retries are rejected for X posts; after a failed X delivery, review the provider state and resubmit through a fresh approval. Unpublish is rejected before dispatch on unsupported platforms such as Instagram and TikTok.

Inbox

The inbox exposes six views: needs_attention, commented_posts, post_comments, conversations, messages, and reviews. Use a social Resource to scope account-specific views; messages also requires its conversation_id. Results include which inbox capabilities are available and why other sources may be missing from a partial result. Replies go out right away; replying to a comment also needs its --post-id. Pass --idempotency-key on a DM or Google Business review reply when you need Zernio's 24-hour replay window for the same key and request body; the CLI leaves it unset by default because review support varies by provider. Facebook reviews work without a key, and a supplied key is rejected when the connected provider does not support it. Comment replies have no documented replay guarantee. Moderation requires explicit confirmed: true; its optional key is forwarded, but Zernio does not document deduplication for moderation, so it is not safe to assume retries happen only once.

Use social dm send to start a new direct-message conversation with a recipient who has not messaged the account yet - for example an X DM to --participant-username <handle> or --participant-id <numeric id> - through a social Resource. If a conversation with that recipient already exists, the provider appends to it. The response's item_id is the conversation id to pass to social inbox reply or the messages view.

Campaigns

A campaign is a dated plan of posts across accounts; creating one doesn't write or schedule anything. attach links a prepared post and its active revision_id to one planned slot, and publishing it is still a separate step. To swap in a newer revision, pass the one currently linked as --replace-revision-id. get shows each slot's linked post and whether it has changed since you linked it.

Brand and design

brand get reports the brand kit state and lists the company's brand files. design extract pulls colors, type, and components from a live site and saves them to the Library under design/website-design-systems/. Extraction takes a minute or more, so it starts as a job and returns at once; in a terminal, or with -o, the CLI waits for it to finish (--wait forces this under --json, --no-wait skips it). design extractions get shows a job's status and, once it finishes, the extracted system.

Writing

writing check flags the tells that make prose read as machine-written, one paragraph at a time: dashes, stock vocabulary such as "delve" or "tapestry", "not X but Y" relabeling, decorative lists of three, stacked hedges, setup questions, restating closers, signposting, puffery, and generic claims. Each flag names the paragraph and says how to fix it; passed is true when nothing is flagged. Pass a file with --text "$(cat draft.md)". Code, headings, tables, and HTML are skipped, a list counts as one paragraph, and a call reads up to 60 paragraphs. The check is free and takes a few seconds. To have an agent rewrite a draft until it passes, start the writing-improvement playbook.

Payments

To take payments, cofounder payments setup --mode test sets the company up with a Stripe test account; products, prices, payment links, invoices, and going live are in Payments.

Next steps

To see what your company's agents have been doing, go to Watch It Run.